Hey there！

I am Yan Yu, a product manager and product designer based in Switzerland, originally from China. With nine years of experience across visual design, UX, and digital products, I focus on shaping meaningful, user-centered digital solutions with clear product and business impact.

 

Before moving to Switzerland in 2019, I spent six years in Shanghai working as a Visual and UX Designer at global companies. During this time, I built a strong foundation in digital design, user experience, and marketing within complex, international environments. In 2022, I earned a Master’s degree in Design Entrepreneurship from the Bern University of Arts, graduating with an Excellent rating.

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Today, I work across product and design, leading digital products end to end — from strategy and discovery to execution. My design background strongly informs how I approach product thinking, allowing me to translate user insights into scalable, outcome-driven solutions while aligning design, technology, and business goals.

 

Outside of work, photography is a personal passion alongside visual exploration through illustration and painting. Creative experimentation plays an important role in how I think, learn, and continuously refine my approach to building products.